How many customers like your product but buy from a competitor that offers a better online shopping experience?
How many customers have a question they need answering before they are willing to make a purchase, but lack the confidence, time, or opportunity to pick up the phone and call your customer services team?
How many customers skip past a boring looking product on your site, that would make them stop in their tracks if they saw it in real life?
How many customers conjure up an image of what the product will be like, based on limited product photographs, only to be disappointed when their order arrives?
When a customer shops in store, they don't just look at the products available from a distance. They want to touch the product, roll it around in their hands and give it a thorough examination. Adding 360 photography to your web pages, enables the customer to inspect the product from all angels, boosting their confidence in the product and increasing the probability of a sale. Golfsmith, the large golf ecommerce store, achieved a 30% higher conversion rate on products which showcased 360 photography.
Imagine how much money you could save if your returns were cut by 10%. It's not just the lost sale that hits your profits, but also the expense of staff processing the items, postage and packaging costs, and potentially a lost customer. 360 photography helps bring the customer's expectations of the product in line with reality. When they receive the delivery they will have a much clearer idea of what's inside the packaging, having seen the product in 3D online, decreasing the occurrence of customer dissatisfaction and subsequent returns. On average our clients see an 11% reduction in returns.
Take some time to analyse what drives calls to your customer services telephone number. What type of queries do your staff spend time dealing with? We've already discussed how 360 product photography can cut returns, which will impact on the volume of post-purchase calls your customer team handles. But there are further savings to be made.
When the customer can see a product in a full spin on the screen, it decreases the likelihood of them calling customer services for additional information. Our clients benefit from a 24% reduction in pre-purchase customer calls.
360 photography improves customer satisfaction by making the customer's online experience more enjoyable, and helping them make an informed product selection. Spinning photos leave no part of your product hidden, showing you have faith in its design and quality, and building trust with the customer. Happy customers are a source of free advertising for your business since customers are 85 times more likely to share a positive shopping experience with friends (survey by Yotpo).
Early adopters of 360 photography are becoming the market leaders in terms of customer experience, and the quality of their user interface (UI). As touch screen technology evolves customers expect a more interactive experience, and the ability to spin a product, then zoom in on specific features will make a website stand out from the competition. This engagement with the product also keeps the visitor on your site longer, increasing the likelihood of making a sale. If your site is one of the earlier adopters of this technology in your market, your brand will be firmly lodged in the memory of your customers.
Online purchases from mobile devices are on the increase and according to a recent survey by Adobe, 54% of mobile device users say that 360 degree product views are the factor which would most influence their buying decision.
360 product photography isn't just for websites, you can use it on various online publications to make the product stand out, engage the reader, and encourage user interaction. Golf Magazine currently offer a 360 degree view of their top club picks of the month.
Jon Stine of Cisco's Internet Business Solutions Group recently said that they found nearly 2/3 of all customers begin their buying process online. 360 product spins on your website will start the selling process before the customer even sets foot inside your shop. Once they handle the physical product it will already look familiar to the customer, improving the chances that their interest will convert to a purchase.
According to Jason Goldberg, Founder & Chief Executive Officer at Fab, more non-commodity, emotionally significant purchases are being bought online. For these personally important purchases customers are prepared to thoroughly investigate the products available and spend time considering the best option. 360 degree product spins allows your customers to interact, then fall in love, with your products online.